Form of Work
E-booki
(2)
IBUK Libra
(2)
Author
Jajuga Krzysztof
(1)
Matysek-Jędrych Anna
(1)
Ronka-Chmielowiec Wanda
(1)
Year
2020 - 2022
(1)
2010 - 2019
(1)
Country
Poland
(2)
Language
English
(1)
Polish
(1)
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One of the fastest growing areas in the economic sciences is broadly defined area of finance, with particular emphasis on the financial markets, financial institutions and risk management. Real world challenges stimulate the development of new theories and methods. A large part of the theoretical research concerns the analysis of the risk of not only economic entities, but also households. The seventeenth conference “Financial Investments and Insurance – Global Trends and the Polish Market” was devoted to the problems of the theory of investment, financial markets, banking, insurance, corporate finance and risk management, as well as practical financial and insurance issues occurring on the Polish market. This conference was held on September 17–19 in Wrocław. The conference was organized by the Department of Financial Investments and Risk Management and Department of Insurance of the Wrocław University of Economics. Professors Krzysztof Jajuga and Wanda Ronka-Chmielowiec chaired Scientific Committee of the conference. The Committee on Financial Sciences of Polish Academy of Sciences held the patronage on content and the Rector of the University of Economics in Wroclaw, Professor Andrzej Gospodarowicz held the honorary patronage. Conference was attended by about 100 persons representing academic, financial and insurance sectors, including several people from abroad. During the conference fifty papers on finance and insurance, mainly in English, were presented. There were presented also 32 posters. This publication contains 39 articles. They are listed in alphabetical order. The editors of the book on behalf of the authors and themselves express their deep gratitude to the reviewers of articles – Professors: Jacek Batóg, Joanna Bruz¬da, Katarzyna Byrka-Kita, Piotr Fiszeder, Jerzy Gajdka, Magdalena Jerzemowska, Jarosław Kubiak, Tadeusz Kufel, Jacek Lisowski, Sebastian Majewski, Monika Marcinkowska, Władysław Milo, Paweł Miłobędzki, Paweł Niedziółka, Mateusz Pipień, Włodzimierz Szkutnik, Mirosław Szreder, Małgorzata Tarczyńska-Łuniew¬ska, Waldemar Tarczyński, Tomasz Wiśniewski, Ryszard Węgrzyn – for comments which helped to give the publication a better shape. Wanda Ronka-Chmielowiec, Krzysztof Jajuga
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The book contains a series of eight long case studies on various business issues in emerging markets (for instance Polish, Chinese, Nigerian). The authors focus on a variety of topics from marketing, through business operations, finance, leadership, innovation, business development, internationalization and decisions to human resources management. Also, the perspective of the analyzed issues is varied, in the initial case studies, the microeconomic approach dominates, then the mezoeconomic and macroeconomic approach. The team of authors included both academics, with extensive teaching experience in English-speaking studies, and business practitioners whose practical knowledge allows them to explore contemporary business challenges in emerging markets. We are putting this book in the hands of lecturers and students of economics, finance, and management, believing that it will be a source of inspiration, discussion and will allow to better explore contemporary business. At the same time, we hope that by offering this book, we are filling a gap in the publication market, which has been dominated by case studies dedicated to well-known companies, well-known brands, and mature markets.
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