Form of Work
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(3)
IBUK Libra
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Author
Kozioł Leszek
(2)
Gregorczyk Sylwester
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Urbanek Grzegorz
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Year
2020 - 2021
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2010 - 2019
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Country
Poland
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English
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Polish
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Współczesna gospodarka zmienia się w dotychczas niespotykanym tempie, wyznaczanym przez dwa wzajemnie napędzające się zjawiska – usieciowienie i cyfryzację. Zarządzanie strategiczne przedsiębiorstwem w warunkach cyfrowej gospodarki sieciowej stanowi ogromne wyzwanie dla menedżerów, bowiem wymaga od nich m.in. nowego sposobu myślenia, dostępu do specyficznych zasobów i umiejętności oraz innego postrzegania potencjału strategicznego przedsiębiorstwa w „zdigitalizowanym” świecie. Prezentowana monografia jest próbą przybliżenia czytelnikowi uwarunkowań i mechanizmów zarządzania strategicznego w nowej rzeczywistości współczesnego świata. Obok rozważań teoretycznych przedstawiono w niej wiele praktycznych przykładów cyfrowego myślenia strategicznego, także w organizacjach typu non-profit.
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The collection of the articles constituting the fourth issue of the quarterly includes some information interesting from the cognitive and application point of view. It concerns the problems of managing work relationships and conditions, with special attention paid to the proces and instrumental aspect of managing absenteeism in a firm; improving the occupational health and safety management system as a result of the development of internal communication in this respect, or the questions of designing and managing the content of websites of local government units, with special regard to their clarity, the network of relationships, human capital, social and environmental responsibility—the issues emphasized in intellectual capital theories and knowledge management theories. In this thematic groups there are papers devoted to teaching professional ethics in schools of higher education in Portugal, which is a response to frequently occurring events arising from improper conduct of various decision-makers. The Reader may also be interested in the findings of the research into financing and organizing a large-scale project of the European Union EU-Great!, concerning socio-economic development and innovations. The articles concerning tourism discuss the principles and methods of strategic and marketing management of the tourism destination of Karlovac municipality (Croatia) and tourism cluster management, illustrated with an example of the Bieszczady Cross-Border Tourism Cluster. This view of the strategic aspects of cluster and tourism destination management shows clearly that we deal with complex organizations the recognition of which requires to consider various points of view. In addition to the diagnosis of the studied organizations, the papers also contain fragments devoted to forecasts for the development of the local labour market and the scenarios of the sustainable development of agricultural farms and rural areas located at the mentioned areas of tourism development.(...)
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The issue consists of articles containing a great deal of cognitively and practically interesting information. For the most part, they regard: methods of estimation of human capital as well as productivity of work, survey on absenteeism from work and arduousness in work, research on digital capital of the websites of local governments, methods of advancement in international accounting systems, forming of principles of fair value as a measure of value of financial instruments. The content of subsequent papers allows perceiving strategic aspects of the management process, among which: management through creating values for the customer in a local tourist economy, strategic planning of rural tourism development, and strategies of the decision making process by representatives of trade unions as well as other social organizations.(...)
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