Form of Work
E-booki
(2)
IBUK Libra
(2)
Author
Gorzelak Grzegorz
(1)
Matysek-Jędrych Anna
(1)
Year
2020 - 2021
(1)
2010 - 2019
(1)
Country
Poland
(2)
Language
English
(2)
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The book contains a series of eight long case studies on various business issues in emerging markets (for instance Polish, Chinese, Nigerian). The authors focus on a variety of topics from marketing, through business operations, finance, leadership, innovation, business development, internationalization and decisions to human resources management. Also, the perspective of the analyzed issues is varied, in the initial case studies, the microeconomic approach dominates, then the mezoeconomic and macroeconomic approach. The team of authors included both academics, with extensive teaching experience in English-speaking studies, and business practitioners whose practical knowledge allows them to explore contemporary business challenges in emerging markets. We are putting this book in the hands of lecturers and students of economics, finance, and management, believing that it will be a source of inspiration, discussion and will allow to better explore contemporary business. At the same time, we hope that by offering this book, we are filling a gap in the publication market, which has been dominated by case studies dedicated to well-known companies, well-known brands, and mature markets.
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E-book
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Contents [W numerze]: Olga Mrinska, Maciej Smętkowski: Foreword [Słowo wstępne], s. 5–8; Les Dolega, Dorota Celińska-Janowicz: Retail resilience: A theoretical framework for understanding town centre dynamics [Rezyliencja handlowa: ramy teoretyczne dla zrozumienia przekształceń centrum miasta], doi: 10.7366/1509499526001, s. 8–31; Maciej Smętkowski: The impact of the economic crisis on the metropolisation process in the capital cities of the CEE countries [Wpływ kryzysu gospodarczego na proces metropolizacji w miastach stołecznych krajów Europy Środkowo-Wschodniej], doi: 10.7366/1509499526002, s. 32–52; Zoltán Gál: Development of international financial centres in Central and Eastern Europe during transition period and crisis. The case of Budapest [Rozwój międzynarodowych centrów finansowych w Europie Środkowej i Wschodniej w okresie transformacji i kryzysu. Przykład Budapesztu], doi: 10.7366/1509499526003, s. 53–80; Donatas Burneika, Ruta Ubareviciene: The economic crisis and development of Vilnius urban region – spatial aspects [Kryzys gospodarczy a rozwój regionu miejskiego Wilna – aspekty przestrzenne], doi: 10.7366/1509499526004, s. 81–96; Olga Mrinska: Governance responses to the economic crisis. The case of Kyiv [Zarządzanie w okresie kryzysu gospodarczego. Przykład Kijowa], doi: 10.7366/1509499526005, s. 97–113; Liga Baltina: The need for a place-based approach in boosting development:The case of Riga [Wykorzystanie koncepcji polityki ukierunkowanej terytorialnie w celu pobudzenia rozwoju. Przykład Rygi], doi: 10.7366/1509499526006, s. 114–129; REPORT – RSA Research Network ‘The impact of global economic crisis on capital cities’, s. 130–137. Zeszyt wydany w języku angielskim [English version only].
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